Seiko’s Grand Seiko SBGA011 Spring Drive “Snowflake” – The epitome of a classic dress watch, A Review (and Videos)

My love affair with Seiko’s top-end line, Grand Seiko continues. This time I was able to grab a classic Grand Seiko, the “Snowflake” with the reference SBGA011. Like a lot of my watch purchases, it was not planned. I happened to drop in one of my favorite shop to ask about something else when my trusted salesperson informed me a consignment of two Snowflakes to his shop. Within 24 hours I decided to get one.


All Grand Seikos are made at the Shinshu Watch Studio and located in the city of Shiojiri, neighboring Suwa and Lake Suwa in a mountainous region of Nagano Prefecture, Japan. This location is almost the center of the country where the weather is slightly different from the typical coastal areas of Japan. Here, the humidity level is lower which causes winter snow fall to be very light and airy. This allows the wind to sculpt the snow into beautiful patterns not seen elsewhere in Japan.

In recognition of the locality that supported the studio’s operations, the designers and artisans of the Shinshu Watch Studio decided to create a dial which resembled this light snow fall pattern. Hence, the SBGA011 Grand Seiko Snowflake was born. It uses a unique 6 step process to replicate the snowfall in the dial. While the most complex dial in the Grand Seiko line takes 12 steps to complete, this Snowflake still counts as one of the most intricate dials in the family. Moreover, using titanium to make it as light as a snowflake, and blue accents to contribute a cold feel reinforces the Snowflake theme.

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